Upon Successful Completion Of This Course > 자유게시판

The Digital Revolution is dramatically altered the way many merchandise are created, promoted, distributed, and consumed. Before the advent of recent digital applied sciences such as the Web, personal pc and smartphone, advertising and marketing was largely an Analog (i.e., physical) exercise. As we speak, many advertising and marketing activities corresponding to how merchandise are promoted are more and more Digital in nature. However, we still dwell in an Analog (or bodily) World. For example, even at present, most sales are still conducted best funnel design agency in surat physical stores. Thus, each entrepreneurs and consumers must simultaneously navigate both the Analog and Digital worlds on a daily basis. This course examines each the Analog and the Digital and the way these two forces relate to each other inside the Digital Marketing Revolution.


This course will start with an exploration of the key variations between the Analog and the Digital after which examine 4 ways by which the Analog World has been affected by the Digital Revolution: Domination, Resistance, Synergy, and Transformation. This course will include several examples of each of those ideas and explore their implications for each marketers and shoppers. This course will even make use of a wide range of studying strategies, including video lectures, case studies, arms-on workout routines, and interviews with leading advertising students. The educational strategy will likely be extremely interactive; you should have the opportunity to interact in a variety of arms-on actions and be a member of a rich learning community. I hope you will be part of us on this learning journey. Upon profitable completion of this course, you'll be able to: -Understand the important thing variations between Analog and Digital and the implications of these variations for advertising and marketing. -Understand the 4 ways in which the Analog is being affected by the Digital Revolution. -Develop and apply crucial considering abilities relating to the position of each the Analog and the Digital upon each firms and customers. -Study a number of real-world examples of varied methods for profitable advertising and marketing of Analog products and services in an increasingly Digital world. This course is a part of Gies School of Business’ suite of on-line packages, including the iMBA and iMSM. Study more about admission into these programs and explore how your Coursera work could be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.