Its mischievous characters have entertained generations, but health ex…
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작성자 Edward 작성일 23-02-05 18:36 조회 56 댓글 0본문
Its mischievous characters have entertained generations, but health experts say The Beano is a menace for promoting junk food.
An investigation into the iconic comic's website found it frequently featured games manuals and quizzes about food that is high in salt, sugar and fat.
Health campaigners branded the likes of the Ultimate McDonald's Quiz, and How Well Do You Know The Nando's Menu?
as 'incredibly irresponsible'.
They are calling on the company to stop promoting fast food as 'cool' to its child readers.
The Beano's website, which has had 47.9million hits since its launch in 2016, describes itself as '100 per cent safe for children'.
Health campaigners found The Beano comic's website frequently featured games and quizzes about food that is high in salt, sugar and fat
But researchers from the London School of Hygiene and Tropical Medicine found it regularly showcased products from well-known fast food, confectionery, soft drinks and ultra-processed food brands.
This included an Ultimate Food Logo Quiz, with the ten answers: Greggs, Heinz, Pizza Hut, Nando's, Subway, Domino's, Quorn, KFC, Pizza Express and Burger King.
There was even a quiz that features alcohol, with the question 'How long have humans been making beer for?' accompanied by an image of a pint being poured, according to the report in the British Medical Journal.
While there is no suggestion that The Beano has taken payment from any of the brands, public health experts are calling for tougher curbs on the promotion of unhealthy foods to youngsters.
One in five reception-age children are now overweight or obese, rising to almost four in ten by the time they leave primary school, with junk food thought to be fuelling the crisis.
Scientists suggest the company has an 'ethical duty' to safeguard children's health.
Henry Dimbleby, lead author of the National Food Strategy, which called for a salt and sugar tax on processed food, said: 'People at Beano might be thinking, "Oh, well, you know, it's just a little bit of fun. That's what the kids like".
'But I just think it is all-pervasive in society.
This stuff invades every element of their lives.'
Researchers from the London School of Hygiene and Tropical Medicine found The Beano regularly showcased products from well-known fast food, confectionery, soft drinks and ultra-processed food brands
An investigation into the iconic comic's website found it frequently featured games manuals and quizzes about food that is high in salt, sugar and fat.
Health campaigners branded the likes of the Ultimate McDonald's Quiz, and How Well Do You Know The Nando's Menu?
as 'incredibly irresponsible'.
They are calling on the company to stop promoting fast food as 'cool' to its child readers.
The Beano's website, which has had 47.9million hits since its launch in 2016, describes itself as '100 per cent safe for children'.
Health campaigners found The Beano comic's website frequently featured games and quizzes about food that is high in salt, sugar and fat
But researchers from the London School of Hygiene and Tropical Medicine found it regularly showcased products from well-known fast food, confectionery, soft drinks and ultra-processed food brands.
This included an Ultimate Food Logo Quiz, with the ten answers: Greggs, Heinz, Pizza Hut, Nando's, Subway, Domino's, Quorn, KFC, Pizza Express and Burger King.
There was even a quiz that features alcohol, with the question 'How long have humans been making beer for?' accompanied by an image of a pint being poured, according to the report in the British Medical Journal.
While there is no suggestion that The Beano has taken payment from any of the brands, public health experts are calling for tougher curbs on the promotion of unhealthy foods to youngsters.
One in five reception-age children are now overweight or obese, rising to almost four in ten by the time they leave primary school, with junk food thought to be fuelling the crisis.
Scientists suggest the company has an 'ethical duty' to safeguard children's health.
Henry Dimbleby, lead author of the National Food Strategy, which called for a salt and sugar tax on processed food, said: 'People at Beano might be thinking, "Oh, well, you know, it's just a little bit of fun. That's what the kids like".
'But I just think it is all-pervasive in society.
This stuff invades every element of their lives.'
Researchers from the London School of Hygiene and Tropical Medicine found The Beano regularly showcased products from well-known fast food, confectionery, soft drinks and ultra-processed food brands
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