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Online Shopping Figures For the UK

The online retail market has been growing continuously since its inception. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Many consumers use online shopping to research brands prior to purchasing and 45% prefer to "buy online, then pick up in stores". This is a change in consumer behavior that brick-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have seen a significant increase over the past few years. According to 2023 statistics the B2C online market is predicted to grow to $120 billion next year. This is because of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as customers increasingly shop online.

With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates shoppers to buy online. To help you do this, we've created an assortment of retail sales figures and stats that are both eye-opening as well as informative.

Of all the sectors of retail that are available, fashion is the most well-known and accounts for 28 percent of all sales on e-commerce in the UK. This is likely due to a greater variety of products available and the convenience of being in a position to try on clothes without leaving home. Electronics is the second most popular, with 16% of all the sales made through e-commerce. This is due to the constant need for new gadgets and the desire to stay up-to-date with the most recent technology. Hobbies and leisure products are also popular items to purchase on the internet, accounting for 15% of all e-commerce sales.

When asked why they shop online, 57% said it was because of convenience. This is followed by 48% who cited price comparison, and 37% who stated they were looking for special deals or discounts. These results suggest that consumers in the UK are less driven by price than their European counterparts and are more focused on convenience and a broad variety of products.

2. Online shopping in the UK

Online shopping is becoming a part of the daily routine for many UK customers. More than half of UK residents aged 65 and older have made an online purchase in the last year. Shoppers can pick from a range of payment options, and decide when and how they want their products delivered.

There are many reasons for online shoppers to shop among them, the most popular include convenience, price, and availability. In fact 57% of online shoppers mention convenience as the primary reason for their shopping habits. Additionally, 48% cited lower prices and 37% mentioned a greater variety of options.

The habits of online shopping among UK consumers are also becoming more eco-conscious. 79% of UK shoppers recycle boxes and other packaging material from their online purchases. They might even take action if believe that their packages are not coming in environmentally friendly packaging.

In addition to reducing their environmental impact, some customers are also seeking to make their online shopping experience more personal. For example, 35 percent of UK shoppers have bought clothes, footwear, or accessories from a retailer with their size information stored on the file. This allows them to skip the return process, and get what they need faster.

It is interesting to know that UK consumers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that they are used to the longer delivery times and have a better understanding of how long it takes for an item to be delivered in the mail.

3. Online shopping in the UK according to the age group

Online shopping in the UK is a very popular pastime for a lot of people. The most popular purchases are clothes and accessories, followed by groceries, and finally media like movies and music. Shopping online is extremely popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. Comparisons of prices and products are also possible when making these purchases.

It is important to note that online shoppers are very diverse. This makes it crucial for ecommerce companies to know what their customers are seeking when it comes to purchasing products. In addition it is important to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is due to the fact that this age group is time-poor and will use multiple devices to complete online tasks.

The older generations on the other hand tend to have more conservative buying habits and are less influenced by advertisements on the internet. They also prefer visiting high-end stores to experience products before making a purchase. However, this doesn't mean they will not buy online. The convenience and ease of online shopping are still appealing.

Another important aspect to take into consideration when it concerns online shopping is that older generations are more likely to demand and expect free delivery on all purchases. They are also more likely to drop carts when shipping costs appear excessive. Furthermore, 61% of those over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases like electrical and furniture. Both groups are more likely to purchase fashion as well as health and beauty, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a company responded to the COVID-19 pandemic with 69% of them looking for brands that support and collaborate with their local communities.

Clothing and shoes are the most requested items for online shopping in the UK. In fact, 62% of British women who shop online will purchase these items by 2020. Online sales aren't just limited to clothing. Other products such as kitchenware, jewelry, and sports equipment are also available.

As a result, online shopping is becoming more popular as a way to find the most affordable prices on these products. In fact, some experts predict that e-commerce sales will make up nearly one third of all retail sales by 2024.

Some retailers are struggling with the rise of online shopping, whereas others are flourishing. Particularly, online sales are booming for health, fashion, beauty gardening, home and garden as well as consumer electronics.

In the near future the online shopping market for these products is expected to increase. With the number of people with access to the internet growing, it is expected that more increasing numbers of people will be turning to online shopping in the coming years. With the growing popularity of this method of shopping, it is essential for retailers to make sure their websites are optimized for mobile devices and that they offer an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is one of the top European eCommerce markets. The majority of its customers are influenced convenience, price and a variety of goods when they shop online. These factors make it a great place for retailers who want to invest in their web presence and provide seamless shopping.

During the COVID-19 pandemic, online sales increased significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued after the pandemic as consumers continue to buy online as an alternative.

Online shopping is a major portion of the UK retail economy, with some estimates suggesting that it will account for three-quarters of all retail sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advancements in technology.

57% of UK online shoppers claim that convenience is the main reason they shop online Shopping figures Uk. This is followed closely by 48% who state that it is easier to find special offers and deals as well as 37% of shoppers say there's a greater variety of products available online. In Europe, a higher proportion of shoppers mention lower prices as a key reason for online shopping Figures uk them to buy online.

The online shoppers are also keen to try new brands and products. Online consumers are open to trying new products and brands. Half of consumers are willing to do so when they shop on marketplaces such as Amazon. Pay-as-you-go checkouts are a popular choice for UK shoppers, with 29% of online home shop uk discount code shoppers using the buy now pay later option in the last year.

Additionally, a strong online return policy is an essential aspect of the online shopping landscape in the UK. The majority of online shoppers (59 percent) will check a retailer's returns policy before purchasing, and more than half will expect the seller to be responsible for both organizing and paying for return shipping.