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Some companies -- especially companies that deal in forestry products -- can actually generate their own power affordably because they have a source of free fuel or waste heat from some other process within the company. No company could justify the cost of owning and operating a supersonic jet. You can own and operate your own jet, or you can charter a jet from an airline when you need one (see, for example, How NFL Equipment Works to find out how an NFL team uses chartered jet service), or you can pay a very low incremental cost to fly each time you need to travel (and share the cost of owning and operating the jet with hundreds of other passengers on the plane). Many individuals also fly frequently for business and pleasure. If the ASP covers all of these bases well, then it is likely that the ASP can support your business adequately. The ASP model also eliminates specialized IT infrastructure for the application as well as supporting applications. The ASP model eliminates most of these headaches.

How does the ASP handle redundancy? If a machine fails or an Internet pipe goes down, what levels of redundancy are in place to keep your servers online? Sea water is expanding, and sea levels are rising. These two cases are extremely rare, hence the rarity of private jets. Note also that people who own private jets frequently travel between the United States and Europe on the Concorde. That amount of money would not even cover the cost of the pilot, not to mention the cost of the plane, fuel, maintenance, support, etc. involved in owning and operating a private jet. The value of the people flying is so great that it washes out the cost of operating the jet. The ASP also employs the people needed to maintain the application. How long would it be before the ASP restored service? Distributing huge, complex applications to the end user has become extremely expensive from a customer service standpoint, and upgrades make the problem worse. In a large company where there may be thousands of desktops, distributing software (even something as simple as a new release of Microsoft Word) can cost millions of dollars.

There are cases where we do not go the ASP route. The alternative is to let Engage manage the software as an ASP and pay Engage a CPM (cost per thousand) price for the service. The "pay a low price each time you use it" versus the "buy the service outright" option is a common feature of Internet ASPs, too. Telephone companies - It would be extremely difficult for a company to justify the cost of owning and operating its own nationwide fiber optic network, so we all pay an extremely low incremental cost for each minute of long distance time we use. Every year, more than 2.5 million people visit The Alamo to pay their respects. In many cases, however, the ASP can provide the service for free or will even pay the customer. In most cases, the term ASP has come to denote companies that supply software applications and/or software-related services over the Internet. If you (or employees) have questions and/or problems with the software, what happens? Airlines are classic ASPs because they give you and/or your company a choice.

Sure you could stream music or movies endlessly, but sometimes it's fun to throw it way back with classic travel games. Freelance travel writer Diana Lambdin Meyer says, "Packing too many shoes is always the biggest mistake," and recommends that you pack a pair and wear a pair, unless unique events require otherwise. The Concorde is an ASP for high-speed European travel. The ASP model has evolved because it offers some significant advantages over traditional approaches. The pay-as-you-go model is often significantly less expensive for all but the most frequent users of the service. Unless you are serving millions of ad impressions per month, the ASP model makes tremendous economic sense. DoubleClick (along with many similarly positioned companies) is essentially an ASP that offers advertising software plus an advertising sales force. OpenSite is a leading tote bags supplier for auction software. One thing that led to the growth of ASPs is the high cost of specialized software. Jets cost millions of dollars. The latest product category to enter the list of start-up ASPs is eCommerce Storefronts -- a storefront might cost $200 to $400 per month. I do not have your wrists in front of me to measure, so you might have to do some experimentation to figure out what works.