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Online Shopping Figures For the UK

Since its infancy, the online retail market has grown steadily. This is evident especially in the UK where e-commerce accounts for 20% of retail sales.

Many consumers use online shopping to research brands before making a purchase, and 45% like to "buy online, then pick it up in stores". This is a fascinating shift in the way people shop that bricks-and-mortar stores should take note of.

1. Retail sales online in the UK

It's not difficult to see that online retail sales in the UK have risen significantly in the last few years. In fact, according to 2023 statistics the B2C market for e-commerce is set to hit almost $120 billion by the year 2023. This increase is the result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar shops are seeing a decline in popularity as more customers are turning to online retailers to make their purchases.

With this in mind, it's essential for both omni channel and pureplay retailers to know what motivates customers to purchase online. To help you do this, we've compiled an assortment of sales figures and stats that are both eye-opening as well as shocking.

Of all the retail sectors of which fashion is the most popular, accounting for 28 percent of all sales on e-commerce in the UK. This is likely due to a greater variety of items accessible and the convenience of being capable of trying on clothes without leaving the comfort of your home. Electronics is second, with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to keep up with most recent technology. Hobbies and leisure items are also a favorite purchase online, accounting for 15% of all e-commerce sales.

When asked about the reason they shop online, 57% of respondents mentioned convenience. In addition, 48% of them cited price comparison, while 37% said they were looking for discounts or special offers. These findings suggest that consumers in the UK are less price driven than their European counterparts, and are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Shopping online has become a daily aspect of life for a lot of UK residents. Whether it's to buy electronics, groceries or even clothes - more than half of UK residents over the age of 65 have made an online purchase within the last year. With a wide variety of payment options available buyers can also pick how and when they want their items to be delivered.

Price, convenience and accessibility are among the top reasons consumers shop online. In fact, 57% of shoppers who shop online mention convenience as the primary motive behind their shopping. Then, 48% cited lower prices as a advantage, while 37% cited the availability of more choices as well.

Online shopping habits of UK consumers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging materials from their online purchases. They could decide to take action if their purchases are not packaged in an environmentally friendly manner.

Some consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact but also to reduce their carbon footprint. For example, 35 percent of UK consumers have purchased clothes, footwear, and accessories from a retailer who has their size information stored. This allows them to avoid the return process and get what they want quicker.

It is interesting to note that UK consumers are reported to be more eager than ever before to wait for online orders. This could be because UK customers are more used to the slower delivery time and know how long it takes to receive an item in the mail.

3. Online shopping in the UK according to age group

Shopping online clothes shopping near me is a huge hit in the UK. Clothes and accessories are the most sought-after purchases, followed by groceries, and media such as movies and music. Shopping online is very popular in the UK particularly during the annual Black Friday sales and Christmas sales. These events are extremely convenient for consumers. Comparisons of prices and products are also possible when purchasing these items.

It is crucial to understand that online shoppers are diverse, which is why it is crucial for online shopping figures uk e-commerce companies to know what their target market is seeking when they purchase products. Additionally, it is also important to know how much time each age group spends shopping online. The younger generation, for example, is more likely to use mobile devices to shop than other groups. This is due to the fact that the younger generation has less time and will make use of multiple devices to accomplish online tasks.

Older generations tend to be more cautious in their buying habits and less influenced by online shopping figures uk (why not find out more) advertisements. They also tend to visit high street stores to look at and feel products before making an purchase. But this doesn't mean that they will not buy online, as the convenience and stress-free nature of online shopping is very appealing to them.

Another interesting aspect to think about when it concerns online shopping is that older generation is more likely to demand and demand free delivery on all their purchases. Additionally they are more likely to abandon their carts when they believe that shipping costs are excessive. Moreover 61% of people over 55 say they'll add more items to their shopping carts in order in order to reach the free delivery threshold.

4. Online shopping in the UK according to gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make major purchases like electrical and furniture. Both groups are more likely to shop for fashion cosmetics, health and beauty products as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have found that 70% of shoppers are influenced by the way a retailer responded to the COVID-19 pandemic, with 69% of these seeking out brands that are supportive of and collaborate with their local communities.

The most popular online shopping items in the UK are clothing and shoes. In fact, a whopping 62 percent of female British online shoppers bought these items in 2020. Online sales aren't limited to clothing. Other items like jewellery, kitchenware and sports goods are also available.

This is why online shopping is becoming increasingly popular as a method to find the best prices on these items. In fact, some analysts have predicted that e-commerce sales will account for nearly one-third of all retail sales by 2024.

Some retailers are struggling with the rising popularity of online shopping, while others are prospering. Particularly the rise of online sales for fashion, health and beauty, home and gardening, and consumer electronics.

In the near future the online shopping market for these products is expected to continue to grow. With the number of people having access to the internet increasing it is expected that more and customers will opt for online shopping in the near future. With the growing popularity of this method of shopping, it is essential for retailers to make sure their sites are optimized for mobile devices and that they provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European online marketplace. Its consumers are influenced by convenience, price and a wide range of products when they shop online. These factors make it a great location for retailers looking to invest in their web presence and offer seamless shopping.

In the COVID-19 pandemic, online sales grew significantly because consumers were looking for safe and convenient options for shopping. This trend has remained in place post-pandemic as consumers continue to use online shopping as a viable alternative.

Online shopping is a major component of the UK retail industry Some estimates suggest that it will comprise a third of all retail sales by 2024. This growth is a result of the increasing use of ecommerce by consumers and technological advances.

57 percent of UK online shoppers believe that convenience is the main reason they shop online. The 48% who say it's easier to find deals and special offers as well as the 37% who claim there's a wider selection of products online are closely behind. This is in contrast to Europe, where a greater proportion of shoppers stated lower prices as the main reason behind their choice to shop online.

The online shoppers are also keen to try new products and brands. Nearly a quarter of online shoppers have bought products they've never seen on the high-street before, and half are eager to try new products when they shop on a marketplace like Amazon. UK shoppers are fond of the buy now, pay later checkouts. 29% of online buyers have made use of this method during the last year.

A robust return policy on the internet for the UK is also an important aspect of e-commerce. The majority of online shoppers (59%) will research the return policy of a retailer prior to buying, and nearly half will expect a retailer to be responsible for both arranging and paying for return shipping.