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Online Shopping Figures For the UK

The market for online retail has been growing continuously since its humble beginnings. This is evident especially in the UK where e-commerce accounts for 20% of all retail sales.

Online shopping is a popular way for consumers to explore brands and purchase. 45percent of consumers prefer to "buy online and then pick it up at the store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should be aware of.

1. Online retail sales in the UK

It's not a secret that online sales of merchandise have increased significantly in the UK over recent years. According to the 2023 statistics, the B2C market for online shopping is expected to grow to $120 billion by the end of the year. This growth is a result of the changing shopping habits of consumers and the adoption by retailers of digital transformation technologies. Bricks and mortar stores are losing popularity as consumers increasingly shop online.

With this in mind, it's important for both omni channel and pureplay retailers to know what motivates customers to purchase online. To help you understand this, we've put together an assortment of retail sales figures and stats that are both eye-opening and informative.

Of all the retail sectors, fashion is the most popular, accounting for 28 percent of all sales on e-commerce in the UK. This is probably due to the wider range of items available and the convenience of being capable of trying on clothes without having to leave home. Electronics comes in second with 16% of all e-commerce sales. This is probably due to the constant demand for new gadgets and the desire to keep up with latest technology. Online sales of hobbies and leisure products account for 15% of all online sales.

When asked why they shop online, 57% cited convenience. Then, 48% cited price comparison, while 37% said they were seeking discounts or special offers. These findings indicate that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a broad product variety.

2. Online shopping in the UK

Online shopping is a common part of the lives of many UK residents. More than half of UK people aged 65 and older have made an online purchase within the last year. With a wide range of payment options available customers can also decide the time and date they would like their goods to be delivered.

There are many reasons for online shoppers to shop among them, the most popular are convenience price, availability, and price. In fact, 57% of shoppers who shop Online shopping Figures uk say that convenience is the primary driver behind their shopping habits. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned the availability of more choices as well.

The habits of online shopping among UK customers are also becoming more environmentally conscious. 79 percent of UK shoppers recycle boxes and other packaging materials from their online purchases. They may even take action if they believe that their packages are not being packaged in environmentally friendly ways.

In addition to lessening their environmental impact, some customers are also seeking to make their online shopping experience more personal. For example 35% of UK customers have bought clothes, footwear, and accessories from a retailer that has their size information saved. This lets them to skip the return process, and to get what they want quicker.

Incredibly, UK shoppers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the slow delivery times and understand how long it takes to receive an item via the mail.

3. Online shopping in the UK according to age group

Shopping online in the UK is a very popular pastime for many people. Clothing and accessories are among the most popular purchases followed by food items, and media like movies and music. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely practical for shoppers. Online comparisons of prices and products are also possible when making these purchases.

It is crucial to understand that online shoppers are a diverse group. This is why it is crucial for online retailers to know what their target audience is looking for when purchasing products. Additionally it is crucial to know how much time each age group spends shopping online. The younger generation, online Shopping Figures uk for example is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is time-poor online shopping figures Uk and will use multiple devices to accomplish online tasks.

The older generation however tend to have more cautious buying habits and are less affected by online shopping sites in united kingdom advertising. They also tend to go to stores in the high street to look at and feel items before making a purchase. This doesn't mean that they won't buy online. The convenience and ease of shopping online are still appealing.

A second interesting factor to consider when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. Additionally they are more likely to abandon their carts if they believe that shipping costs are excessive. Furthermore, as many as 61% of over 55s say that they will add additional items to their cart in order to get the free delivery threshold.

4. Online shopping in the UK in accordance with gender

In the UK, men and women are equally likely to shop online. Women are more likely than men to make big purchases such as electrical appliances and furniture. Both groups tend to spend more on fashion, home and garden products consumer electronics, as well as health and beauty products.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of shoppers were affected by the response of retailers to the COVID-19 epidemic. 69% of shoppers looked for brands that supported and collaborated with their local community.

The most popular online shopping products in the UK are footwear and clothing. In fact, 62% of female British online shoppers purchased these items in 2020. However, online sales aren't restricted to clothing, with a variety of other products on sale, including jewellery, kitchenware, and sports equipment.

As a result, online shopping is becoming more popular as a method to get the best deals on these products. Some experts believe that by 2024, the sales from e-commerce could be nearly a third of retail sales.

While some retailers are struggling to keep up with the growth in online shopping, other are flourishing. Online sales are increasing in fashion, health and wellness as well as home and garden and consumer electronic.

The trend of buying online for these items is expected to continue increase in the coming years. As the number of people who use the internet continues to grow, it is expected that online shopping will be more popular in the near future. With the increasing popularity of this method of shopping, it's crucial for retailers to ensure that their websites are optimized for mobile devices and provide a secure and easy checkout process.

5. Online shopping in the UK by region

The UK is among the leading European ecommerce markets. When shopping online the customers of the UK are influenced by price, convenience, and a variety of products. These factors make it an ideal location for retailers looking to improve their online presence and provide a seamless shopping experience.

During the COVID-19 epidemic, online sales grew significantly as consumers opted for safe and convenient alternatives to in-store purchases. This trend has continued after the outbreak as consumers continue to embrace shopping online as an alternative.

Shopping online is a large part of the UK retail industry There are estimates that it could account for three-quarters of all retail sales in 2024. This increase is the result of the increasing adoption of e-commerce by customers and technological advances.

In the UK 57% of shoppers who shop online cite convenience as the main reason they shop online. This is closely followed by 48% who state that it is easier to discover special deals and offers, and 37% of shoppers say there's a greater variety of products available online. This is in contrast to Europe where a higher percentage of consumers said that lower prices were the key driver for their purchase online.

Online shoppers are also willing to try new products and brands. Almost 25% of shoppers online have bought items they've never seen on the high-street before, and half are willing to test new items when purchasing from an online marketplace like Amazon. Buy now pay later checkouts are a common choice for UK customers, with 29% of online shoppers using a buy now, pay later option over the last year.

A strong online return policy for the UK is also a key aspect of e-commerce. The majority of buyers (59 percent) check the return policy of a retailer prior to buying, and nearly half expect the retailer to arrange and pay for return shipping.