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Top 10 Online Shopping Sites in the UK For Clothes

Shop for everything from pyjamas to designer fashion at one of the UK's most renowned department stores. Expect to find brands like Reformation, Rixo and Ganni along with homeware, beauty technology and more.

ASOS offers more than 850 brands across petite tall, tall, and curvaceous styles. Influencer favourite Oh Polly stocks two-piece sets and body-con dresses, while cult-favourite Nasty Gal is focused on vintage-inspired styles. BooHoo, the fast-fashion giant offers affordable womenswear.

ASOS

ASOS was founded in 2000, with the fashionable shopper in their twenties as its main target market. The company was able to raise funds for its first venture by selling low-cost replicas of famous clothes, such as the ones worn by Kate Moss and Sienna Miller. After a year, Nick Robertson and Susanne Clare decided to focus on clothing as it would provide the highest returns.

The ASOS website has a range of products and sizes, including maternity clothes plus-size clothes, accessories, stationary and shoes. The ASOS website also has various trends guides, Ventilation Fan #AsSeenOnMe, and other content that could help inspire. Customers can also create private boards and add items to their wish lists.

ASOS's mobile app provides a seamless shopping experience, with saved items sync and quick checkout. Its app displays stock information to avoid disappointment when an item is not in inventory. This is an excellent example of how retailers can make use of e-commerce technology to improve customer engagement and build brand loyalty.

George at ASDA

Founded in 1989, George is Asda's fashion brand that offers clothes for women, men and children. George offers a range of reasonably priced and ethically sourced clothing. Customers can shop online, at more than 500 Asda stores, and also on the George website.

The new collection is a part of the 'quiet luxury' trend, featuring pieces made from silk, cotton, and linen blends. The collection includes slouchy suits, yongnuo 85mm Lens Review printed co-ords, and ribbed separates. Prices start at 12 pounds (for a 100 percent Supima Cotton T-shirt) and increase to around 77 pounds (for full suits).

ASDA George, a fast fashion retailer, develops new store plans and guidelines "generally every six weeks". The company uses Visual Retailing's retail software to modernise and future-proof its planning process. This allows it to send briefs and visual layouts of merchandising with incredible speed and efficiency. The company also uses StyleShoots all-in-one photography equipment, which instantly remove garments from their backgrounds and are uploaded into the Visual Retailing system for instant use in VM layouts. This increases the merchandising uniformity and ensures that all stores are provided with the identical information.

Debenhams

Debenhams is one of the most storied UK department store chains, has a variety of clothing and other items. It also has a large selection of brands and has regular sales and discounts. The company also offers a range of services to help customers locate the products they're seeking.

The store was founded in London in 1778, as a drapers' store. Over the years it has evolved into a huge department store chain with a global presence. It is a leading retailer of fashion, renowned for its exclusive designer brands and clothes. It has a large online presence.

Debenhams continues to run its online business despite a few stores closing during the COVID-19 pandemic. The company recently sold its brand and website to Boohoo Group for PS55 million. The purchase highlights the growing power shift away from brick and mortar retailers to more agile online counterparts. This trend is expected continue as sales in physical stores continue to fall.

Topshop

Topshop is an online fashion retailer. It offers clothing for both genders, as well as accessories. It has several different collections, including Collections and Boutique. The company also provides an option to stylists that recommend clothes based on the user's personal style and preferences. This is an excellent feature for fashion novices or those who aren't sure.

The company's fortunes have changed for the worse and now it appears like the entire Arcadia group - including Dorothy Perkins, Topshop, and Boohoo - may be on the brink of crashing (Yahoo Finance 2012). The business's fortunes changed to the negative and it appears that the entire Arcadia Group - - which includes Topshop, Dorothy Perkins, and Boohoo -- could be headed towards collapse (Yahoo Finance 2012).

What has saved Topshop in the past was its unique selling point as the closest shopper on the high street got to catwalk fashion however, this was the thing that ultimately ended it. When Asos and Boohoo started offering the same trendy trends at a lower price, shoppers stopped visiting the shops in masses.

Misguided

Missguided is a UK fashion site that sells fashionable pieces inspired by the style of celebrities. The site has a feminine theme that features white and pink. It also features a variety of female models and clothing items on its webpage. The website offers free next-day delivery and a student discount for customers.

The site is targeted at the 16-34 age group and has many products. The brand is a part of Boohoo, a fashion retailer that sells trendy clothes for the same demographic. The website is adorned with bold headings and includes images of clothing products. Boohoo allows users to sign up to their newsletter and receive emails about new products.

The company was founded by Nitin Passi, who described the aesthetic of the brand as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions to its suppliers. The company was saved by Mike Ashley's Frasers Group which owns House of Fraser, Sports Direct and House of Fraser.

BooHoo

Boohoo is an online retailer of fashion-forward fashion based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashionable clothes is designed and made mainly in the United Kingdom. In addition to its own label the company also carries brands such as Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is built on maximising profits through selling to young people in search of fashionable and trendy clothes at a low cost. This market segment, comprised of those who are less than 30 years old, is a large market segment across the globe.

Boohoo's employees enjoy a variety of perks that include competitive bonus programs and long-term financial security with pension plans. The company is committed to employees' health by providing gyms on site and free health cash plans and mental assistance. The company is also renowned for its dedication to sizing diversity, with detailed clothing size charts that allow shoppers to find the right fit.

Amazon

Amazon UK is the largest online store in the world. It offers a wide assortment of footwear, clothing and accessories. You can also buy groceries, household goods and tools for DIY. The site also features an extensive selection of international brands and products.

Other e-commerce shops worth a look include River Island for fashion-led pieces inspired by the catwalk and fashion of celebrities, Mango for affordable yet stylish Spanish clothes that look like a lot more expensive than they actually are and Lavish Alice, which is a top choice for fashion-forward designs which are perfect for dressed up or casual days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the shop's designs.

Department chain store John Lewis is another must-visit for those who love fashion, considering that their selection spans every major category, including electronics and fashion-forward cosmetics. They also have a wide selection of household products, such as unique tea caddies.