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Top 10 Online Shopping Sites in the UK For Clothes

You can find everything from designer clothing to pyjamas at one the leading department stores in the United Kingdom. Find brands like Reformation, Rixo, and Ganni as well as beauty tech, homewares, and much more.

ASOS has 850+ brands in tall, petite and curvaceous styles. Popular with the masses, Oh Polly sells two-piece sets and body-con dresses while the cult-favourite Nasty Gal focuses on vintage-inspired styles. Fast-fashion behemoth BooHoo offers a selection of affordable womenswear.

ASOS

ASOS was established in 2000 with fashion-conscious shopper in their 20s as its target audience. The company initially sought to raise startup funds through the sale of cheap replicas of the clothes worn by celebrities such as Sienna Miller and Kate Moss. After a few years, Nick Robertson and Susanne Clare decided to concentrate on clothing as it would provide the highest returns.

The ASOS website has a range of products and sizes, including maternity clothes, plus-size clothing, accessories, stationary and shoes. It also offers a variety of trend guides and #AsSeenOnMe content that inspire. Customers can also create private boards and add items to their wish lists.

The ASOS mobile app provides an uncluttered shopping experience with the synchronization of items saved and quick checkout. Its app also displays inventory information, which can help to avoid disappointment when items are not in inventory. This is an excellent example of how retailers can leverage online shopping to increase customer engagement and increase loyalty.

George at ASDA

George, Asda's fashion brand was established in 1989. It offers clothes for women, men and children. George offers a range of affordable and ethically-sourced clothing. Customers can buy clothing online, in more than 500 Asda shops, and on the George Website.

The new collection taps into the 'quiet luxury' trend, with pieces made of silk, cotton, and linen blends. The line includes slouchy suiting as well as ribbed knit separates and printed co-ords. Prices start at 12 pounds for a 100% Supima cotton T-shirt and go up to 77 pounds for the full suits.

ASDA George, a fast fashion retailer, creates new store plans and directives "generally once every six weeks". The company uses Visual Retailing's retail planning software to modernize and ensure the future-proofing of its planning process. It can now create visual merchandising layouts and briefs with unbeatable speed efficiency, speed, and ease. StyleShoots is a multi-purpose photo machine, removes garments from the background and then uploads them into Visual Retailing for immediate use in VM Layouts. This helps to increase the compliance of merchandising and ensure that all its stores receive the identical information.

Debenhams

Debenhams is one of the most storied department stores, and provides a variety of clothing and other items. It has a variety of brands, and also regular discounts and sales. The company also provides various services to help customers locate the products they're looking for.

The store was founded in London in 1778, initially as a drapers' store. Over the years, it expanded into a major department chain of stores with a global presence. It is a major retailer of fashion and is known for its exclusive designer brands and clothing. It has a huge online presence.

While some Debenhams stores have closed during the COVID-19 pandemic, the company continues to operate online. The company recently sold its brand and website to Boohoo Group Swaddle For Preemie Infants PS55 million. This acquisition demonstrates the growing power shift away from brick-and mortar retailers to more agile online counterparts. This trend is likely to continue as the number of consumers decreases in physical stores.

Topshop

Topshop is a fashion store that sells women's and men's clothing as well as accessories. It offers a variety of lines that include Collections and Boutique. The company also provides an option to stylists that recommend clothes based on the user's personality and preferences. This is a great feature for indecisive people or fashion newbies.

In the past, a trip to the London's Oxford Street was a teenage girl's equivalent of a trip to Lourdes and Boohoo, with the flagship store's cavernous interior full of makeup, shoes, and clothes to discover as you walked its escalators mirrored to the beat of thumping house music. However the company's fortunes have taken a turn for the worse and it appears like the entire Arcadia group that includes Topshop, Dorothy Perkins and Boohoo - could be nearing the brink of collapse (Yahoo Finance 2012).

Topshop's unique selling point was that it was the closest that a high-street shopper could be to catwalk fashion. However, this is what killed it. Asos and Boohoo began offering the same trend-setting styles at a cheaper price. Shops were shut down by the thousands.

Unintentionally

Missguided, a fashion-focused UK website, sells trendy pieces that are inspired by the style of celebrities. Its website is feminine in theme that features white and pink. On its website, it also offers a variety of models and items for women. The website offers free next-day delivery as well as students can avail a discount for customers.

The site has a broad selection of products and is targeted at 16-34 year olds. The brand is a rival of Boohoo which is a fashion retailer which also sells trendy clothes to the same target audience. Its website displays bold headings and features images of clothes items. Boohoo allows users to subscribe to their newsletter and receive updates regarding new products.

Nitin Pasi was the founder of the company in the year 2000, describing its aesthetic as "Kardashianesque". In 2022, Missguided collapsed into administration and owed millions of dollars to its suppliers. But the business was rescued by Mike Ashley's Frasers Group, which owns House of Fraser and Sports Direct.

BooHoo

Boohoo is an online retailer of fast fashion based in Manchester was founded in 2006 by Mahmud Kane and Carol Kane. It has customers across more than 100 countries. Its own brand of fashion clothes is designed and made mainly in the United Kingdom. In addition to its own label, the company also sells brands like Pretty Little Thing, Nasty Gal, Miss Pap, and Coast.

The business model of the brand is based on maximising profits by selling to young people in search of trendy and Vimeo new clothes at a low cost. This demographic, which consists of people under 30 years old, represents a massive market segment globally.

Boohoo's employees are offered a range of benefits that include competitive bonus programs and long-term financial security with pension plans. The company also puts a lot of emphasis on employee health with gyms in the workplace, free healthcare cash plans, as well as mental health services. The company is known for its commitment towards size inclusivity. It offers detailed size charts for clothing sizes to help shoppers find the right fit.

Amazon

As the world's biggest online retailer, Amazon's UK branch offers a wide selection of clothing, shoes and accessories. You can also buy groceries, household items and tools for DIY. The site has a variety of international brands and products.

Other e-commerce shops worth checking out are river island for trend led pieces inspired by catwalks and fashion of celebrities, Mango for affordable yet fashionable Spanish clothes that appear like a lot higher priced than they actually are as well as Lavish Alice which is a must-visit for fashion-forward designs that are great for both dressed up or dressed down days. Kendall and Kylie Jenner as well as Gigi Hadid, Eva Longoria and others are all fans of the website's fashions.

John Lewis, a department store chain, is another must visit for fashion lovers. Their collection includes cosmetics and cutting-edge electricals. They also have a broad range of household goods like unique tea caddies.