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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK where e-commerce accounts for 20% of all retail sales.

Shopping online is a popular way for consumers to explore brands and purchase. 45% of them prefer to "buy online and pick up in store". This is an interesting change in consumer behaviour that bricks-and-mortar stores should pay attention to.

1. Online retail sales in the UK

It's not a secret that sales on retail websites have risen dramatically in the UK in recent years. According to 2023 statistics the B2C market for online shopping is expected to reach $120 billion in the next year. This increase is the result of the changing shopping habits of consumers and the widespread adoption by retailers of digital transformation technologies. As a result bricks and mortar stores are seeing a decline in popularity as more customers are turning to online stores for their purchases.

With this in mind, it's essential for both pureplay and omni channel retailers to know what motivates customers to purchase online. We've compiled retail sales figures and stats that are both eye opening and revealing to help you.

Fashion is the most sought-after retail industry in the UK with 28 percent of all ecommerce sales. This is likely due to the availability of a wider range of merchandise and the convenience of trying on clothes without leaving the house. Electronics is the second most popular item, accounting for 16% of e-commerce sales. This is due to the constant demand for new gadgets, as well as the desire to stay up-to-date with the most recent technology. Hobbies and leisure items are also a popular purchase online, with 15% of all online sales.

When asked why they shop online, 57% of respondents mentioned convenience. This is followed by 48% who mentioned price comparison, and 37% who stated they were seeking special offers or discounts. These findings suggest that UK consumers are less influenced by price than their European counterparts and are more focused on convenience and a wide product variety.

2. Online shopping in the UK

Online shopping is becoming a part of daily life for many UK customers. More than half of UK residents aged 65 and older have made a purchase on the internet in the past year. Shoppers can choose from a range of payment options, and choose the time and method they'd like their products delivered.

There are many motives to shop online Some of the most popular are convenience prices, availability, and price. In fact, 57% of shoppers who shop online cite convenience as the main motive behind their shopping. Additionally, 48% of them cited lower prices as another benefit, while 37% mentioned the availability of more options as well.

Online shopping habits of UK consumers are also becoming more eco-conscious. 79 percent of UK customers recycle boxes and other packaging material from their online purchases. They may even take action if think their purchases aren't coming in environmentally friendly packaging.

In addition to decreasing their environmental impact, a few consumers are also trying to make their shopping experience more personal. For example 35 percent of UK customers have purchased clothing, footwear, and accessories from a retailer that has their size information saved. This allows them to avoid the return process and get what they want faster.

It is interesting to consider that UK customers are reported to be more willing than ever before to wait for online orders. This could be due to the fact that UK consumers are more accustomed to the longer delivery time and Online Shopping Sites Top 7 understand the length of time it takes to receive an item in the mail.

3. Online shopping in the UK according to the age range

Shopping online is extremely popular in the UK. The most sought-after purchases are clothes and accessories followed by groceries and then media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These sales are extremely convenient for shoppers. It is also easy to compare prices and products online when making these kinds of purchases.

It is important to note that online shoppers are diverse and this makes it crucial for ecommerce companies to know what their customers are looking for when they purchase products. In addition to this it is crucial to be aware of how much time each age group spends shopping online. The younger generation, for example is more likely to use mobile devices to shop than other groups. This is because this age group is very constrained in time and will utilize multiple devices to accomplish online tasks.

The older generations however tend to have more conservative purchasing habits and are less swayed by online advertising. They also prefer to go to shops in the high street to touch and feel products before making a purchase. However, this doesn't mean that they don't shop online because the convenience and ease of online shopping is extremely appealing to them.

Another interesting aspect to be considered when shopping online is that older people are more likely than younger generations to expect and request free shipping on all of their purchases. They are also more likely to abandon carts if shipping costs seem excessive. In addition, 61% of those over 55 say they will add more items to their cart in order to reach the free delivery threshold.

4. Online shopping in the UK by gender

In the UK, men and women are equally likely to shop online. However women are more likely to make big purchases, such as furniture or electrical appliances, than men. Both groups are more likely to purchase fashion, health and beauty as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by the way a company responded to the COVID-19 epidemic, with 69% looking for brands that support and are in close contact with their local communities.

The most sought-after online purchasing products in the UK are shoes and clothing. In fact, a whopping 62% of female British online shoppers bought these items in the year 2020. However, online sales aren't restricted to clothing with a wide range of other items available, such as kitchenware, jewellery, and sports goods.

Online shopping is becoming increasingly popular to find the best deals. Some analysts believe that by 2024, the sales from e-commerce could be almost one third of retail sales.

While some retailers struggle to deal with the rise in online shopping, others are flourishing. Online sales are booming in fashion, health and wellness gardening, home and garden and consumer electronics.

The trend for buying these items online is expected to continue grow in the coming years. As the number of people who use the internet increases it is expected that online shopping will increase in popularity in the near future. As online shopping becomes more popular, retailers must ensure that their websites are optimized for mobile devices. They should also offer an easy and secure checkout process.

5. Online Shopping Figures Uk shopping in the UK by region

The UK is among the leading European eCommerce markets. The customers are influenced by the ease of shopping, the price and a vast selection of products when they shop online. These factors make it an ideal place for retailers to improve their online presence and offer an effortless shopping experience online.

In the COVID-19 pandemic, online sales increased dramatically because consumers were looking for safer and more convenient alternatives to store purchases. This trend has continued even after the pandemic as consumers continue to embrace shopping online as an alternative.

Shopping online is a significant part of UK retail and certain estimates suggest that it will comprise three-quarters list of online shopping sites uk retail sales by 2024. This growth is a result of the increasing adoption of e-commerce by customers and technological advances.

In the UK 57% of online shoppers cite convenience as the main factor driving them to shop online. The 48% who say it's easier to find deals and special deals, and the 37% who say there is a greater range of merchandise available online are behind. This contrasts with Europe where a larger percentage of consumers cited lower prices as the primary reason for their choice to shop online.

Online shoppers are also eager to test new products and brands. Nearly 25% of online shopping sites in uk for electronics shoppers have bought products they have never bought on the high-street before, and online shopping clothes Uk cheap half are eager to try new products when shopping on a marketplace like Amazon. UK shoppers are in love with the buy now, pay later checkouts. 29 percent of buyers who shop online have made use of this option in the last year.

In addition to this an effective return policy is a vital aspect of the ecommerce landscape in the UK. The majority of shoppers (59%) will research the return policy of a retailer prior to purchasing, and more than half will expect the retailer to be responsible for both arranging and paying for return shipping.