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Online Shopping Figures For the UK

The market for online retailers has grown continuously since its humble beginnings. This is particularly evident in the UK where ecommerce accounts for 20% of retail sales.

Shopping online is a popular way for consumers to explore brands and purchase. 45percent of them prefer to "buy online and pick up in-store". This is a change in consumer habits that brick-and mortar shops must be aware of.

1. Online retail sales in the UK

It's hard to deny that sales of online retail in the UK have seen a significant increase in the last few years. In fact, according to 2023's statistics, the B2C e-commerce market is set to hit almost $120 billion by the year 2023. This growth is a result of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Bricks and mortar shops are losing popularity as customers increasingly shop online.

To do this, it's crucial that both omni-channel and pureplay retailers know what drives shoppers to purchase online. To assist you in this, we've created a collection of retail sales figures and other statistics that are both eye-opening and shocking.

Fashion is the most popular retail industry in the UK, accounting for 28 percent of all e-commerce sales. This is probably due to a greater variety of items accessible and the convenience of being capable of trying on clothes without leaving your home. Electronics is the second most popular item, accounting for 16% of sales made through e-commerce. This is likely because of the constant demand for new devices, as well as the desire to stay current with the most recent technology. Online sales of leisure and hobbies products represent 15% of all online sales.

When asked about the reason they shop online, 57% said it was because of convenience. This is followed by 48% who pointed to price comparison, and 37% who indicated they were seeking special deals or discounts. These findings suggest that UK shoppers are less driven by price than their European counterparts and are more focused upon convenience and a wide product range.

2. Online shopping in the UK

Shopping online is now a regular part of the lives of many UK consumers. More than half of UK people aged 65 and older have made an online purchase within the last year. Shoppers can choose from a range of payment options and decide the time and method they'd like their purchases delivered.

While there are many reasons to shop online among them, the most popular include convenience price, availability, and price. In fact 57% of online shoppers say that convenience is the primary motive behind their shopping. Additionally, 48% of them cited lower prices as a benefit, while 37% mentioned the availability of more choices as well.

UK consumers are also becoming more environmentally conscious with regards to their shopping online. For example 79% of UK online shoppers report recycling boxes and other packaging materials they have purchased from their purchases. They may even take action if they think their purchases aren't being delivered in environmentally friendly packaging.

Some consumers want to make their online shopping experience more personal. They are not only trying to reduce their environmental impact but also to reduce their carbon footprint. For instance 35% of UK consumers have purchased clothes, footwear, and accessories from a retailer that has their size information stored. This lets them to skip the return process and get what they need faster.

Interestingly, UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This may be because they are more accustomed to the slower delivery times and are more aware of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK according to the age range

Shopping online shopping uk groceries in the UK is a very popular pastime for a large number of people. Clothing and accessories are among the most popular purchases followed by food items, and media such as music and movies. Shopping online is also popular in the UK during the annual Black Friday and Christmas sales. This is because customers find these sales to be extremely convenient. It is also simple to compare prices and items on the internet when making these kinds of purchases.

It is essential to realize that online shoppers are diverse. This makes it essential for ecommerce companies to understand what their target audience is seeking when they purchase products. Additionally it is crucial to be aware of the amount of time each age group spends shopping online. For example, the younger generation is more likely to shop using mobile devices than any other age group. This is because this age group is very busy and uses multiple devices to accomplish online tasks.

The older generations are more cautious in their buying habits and less influenced by online advertising. They are also more likely to go to stores in the high street to feel and see products before making an purchase. This doesn't mean that they will not buy online. The convenience and ease of shopping online are still very appealing.

Another important aspect to take into consideration when shopping online is that older generations are more likely than younger generations to anticipate and demand free shipping on all of their purchases. They are also more likely to drop carts if shipping charges seem excessive. Moreover, 61% of those over 55 say that they will add more items to their cart to get to the free delivery threshold.

4. Online shopping in the UK depending on gender

Women and men in the UK are equally likely to shop for products online. However women are more likely to make big purchases, like electrical appliances or furniture, than men. Both groups are more likely to buy clothing products, home and garden items consumer electronics, as well as products for beauty and health.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. Studies have revealed that 70% of consumers are influenced by how a retailer responded to the COVID-19 epidemic, with 69% searching for brands that support and collaborate with their local communities.

The most sought-after online purchasing products in the UK are footwear and clothing. In fact, a whopping 62 percent of female British online shoppers purchased these items in the year 2020. However online sales aren't limited to the clothing sector, with a variety of other products on sale, like kitchenware, jewellery and sports items.

Shopping online is becoming more popular for finding the best deals. In fact, some experts predict that e-commerce sales will make up nearly 1/3 of all retail sales by 2024.

Some retailers are struggling with the growth of online shopping, while others are prospering. In particular, online sales are booming for health, fashion, beauty, home and gardening as well as consumer electronic.

In the future, online shopping for these products is expected to increase. As the number of people who use the internet increases it is anticipated that online shopping will increase in popularity in the future. As online shopping grows more popular, merchants must ensure that their sites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is among the most important European eCommerce markets. When shopping online the British consumers are influenced by price, convenience and the wide variety of products. These factors make it a great spot for retailers who wish to improve their web presence and offer seamless shopping.

In the COVID-19 pandemic, online sales grew significantly as people sought out secure and convenient alternatives to store purchases. This trend has continued post-pandemic as consumers continue to embrace online shopping as a viable alternative.

Shopping online is a large portion of the UK retail industry, with some estimates suggesting that it could account for one-third of all retail sales in 2024. This growth is a result of the increasing adoption of ecommerce by consumers and technological advancements.

57% of UK online shoppers believe that convenience is the primary reason they shop online. This is closely followed by 48% who say that it is easier to discover special deals and offers, and 37% who say there is a wider range of merchandise available online. This contrasts with Europe where a larger percentage of shoppers said that lower prices were the main reason behind their purchase online.

Consumers are also willing to try new brands and products when they shop online. Almost 25% of shoppers online have purchased products that they've never purchased in a store previously, and a majority are eager to try new products when shopping on the marketplaces like Amazon. UK shoppers are fond of the buy now and pay later checkouts. 29% of online buyers have made use of this method in the last year.

Additionally, a strong online return policy is a crucial aspect of the ecommerce environment in the UK. The majority of buyers (59%) go through the return policy of a retailer prior to buying, and nearly half of them expect the seller to arrange and pay for return shipping.