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Online Shopping Figures For the UK

Since its infancy the market for online retail has continued to grow. This is particularly evident in the UK where e-commerce accounts for 20% of retail sales.

Shopping online is a popular method for consumers to look up brands and make purchases. 45percent of consumers prefer to "buy online and then pick it up in store". This is an interesting shift in consumer behaviour that bricks-and-mortar stores should take note of.

1. Online retail sales in the UK

It's no secret that sales of online retail in the UK have grown significantly in the last few years. According to 2023 statistics the B2C online market is expected to reach $120 billion by the end of the year. This increase is the result of changing consumer shopping patterns and the widespread adoption by retailers of digital transformation technologies. In the end, bricks and mortar stores are seeing a decline in popularity as more shoppers are turning to online retailers for their purchases.

To achieve this, it's essential that both pureplay and omnichannel retailers know what drives customers to buy online. We've collected retail sales figures and stats that are both eye-opening and revealing to help you.

Fashion is the most favored retail sector in the UK accounting for 28 percent of all ecommerce sales. This is probably due to a greater variety of items accessible and the convenience of being in a position to try on clothes without having to leave the comfort of your home. Electronics is second with 16% of e-commerce sales. This is probably due to the constant demand for new gadgets and a desire to keep up with the latest technology. Online sales of leisure and hobbies products account for 15% of all ecommerce sales.

When asked what drives consumers to shop online 57 percent of UK customers cited convenience as the primary driver. This is followed by 48% who cited price comparison and 37% indicated they were seeking special discounts or offers. These results suggest that consumers in the UK are less influenced by price than their European counterparts and Vimeo are more focused on convenience and a wide variety of products.

2. Online shopping in the UK

Shopping online is now a part of the daily routine for many UK customers. It doesn't matter if it's for groceries, electronics or even clothes - more than half of UK residents over 65 have made an online purchase in the past year alone. With a wide variety of payment options available buyers can also pick the best time and method for their goods to be delivered.

While there are many reasons to shop online among them, the most common include convenience, price, and availability. In fact 57% of shoppers who shop online mention convenience as the primary driver behind their shopping habits. Another 48% pointed to lower prices while 37% said they have a wider selection of choices.

The habits of online shopping among UK consumers are also becoming more eco-conscious. For instance 79 percent of UK online shoppers say they recycle boxes and other packaging materials they have purchased from their purchases. They might even take action if think their purchases aren't coming in environmentally friendly packaging.

Some customers wish to make their online shopping experience more personal. They are not just trying to reduce their environmental impact but also reduce their carbon footprint. For instance, 35 percent of UK customers have bought clothes, footwear, and accessories from a retailer who has their size information stored. This lets them skip the return process and obtain what they want faster.

It is interesting to note that UK consumers are reported to be more willing to wait for their online orders than they were during the pandemic. This could be because UK consumers are more accustomed to the longer delivery time and understand how long it takes to receive an item in the mail.

3. Online shopping in the UK by the age group

Online shopping in the UK is a favorite pastime for a lot of people. Accessories and clothing are the most sought-after purchases followed by food items, and entertainment such as movies and music. Online shopping is also very popular in the UK during the annual Black Friday and Christmas sales. This is because people find these sales convenient. Online comparisons of prices and products are also feasible when making these purchases.

It is essential to realize that online shoppers are diverse. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also crucial to know how long each group of shoppers spends online. The younger generation, for example, adjustable height Stools is more likely to use mobile devices to shop than any other age group. This is due to the fact that this age group is very busy and uses multiple devices to complete online tasks.

The older generations however tend to have more conservative buying habits and are less swayed by online advertising. They also prefer to go to high-end stores to experience products before making a purchase. This does not mean they will not buy online. The convenience and ease of shopping online are still very appealing.

Another interesting aspect to consider when shopping online is the fact that older generations are more likely than younger generations to expect and request free shipping on all of their purchases. In addition, they tend to drop their carts when they believe that shipping costs are prohibitive. Furthermore 61% of people over 55 say that they will add more items to their cart to get to the free delivery threshold.

4. Online shopping in the UK according to gender

Men and women in the UK are equally likely to shop for goods online. Women are more likely than men to make big purchases, such as electrical and furniture. Both groups are more likely to purchase fashion as well as health and beauty as well as home and garden and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research, 70% of shoppers were affected by the response of retailers to the COVID-19 outbreak. 69% of shoppers were looking for brands that backed and collaborated with their local communities.

The most sought-after online purchasing items in the UK are shoes and clothing. In fact 62 percent of British women who shop online bought these items by 2020. However online sales aren't limited to clothing and there are a myriad of other products on sale, like kitchenware, jewellery and sports equipment.

In the process, online shopping is becoming increasingly popular as a method to get the best deals on these items. Some analysts estimate that by 2024 online sales could make up more than a third of all retail sales.

While some retailers struggle to keep up with the growth in online shopping, others are thriving. Online sales are booming in fashion, health and wellness, home and garden, and consumer electronic.

The trend for buying online for these items is expected to continue grow in the coming years. As the number of internet users is growing it is expected that online shopping will be more popular in the future. As online shopping becomes more popular, retailers should ensure that their websites are optimized for mobile devices. They should also provide an easy and secure checkout process.

5. Online shopping in the UK by region

The UK is a top European online marketplace. Its consumers are influenced by convenience, price and a variety of goods when they shop online. These factors make it a great place for retailers who want to invest in their web presence and offer a seamless shopping experience.

During the COVID-19 pandemic, online sales grew significantly because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued following the pandemic, as consumers continue to shop online as an alternative.

Online shopping is a major part of UK retail and some estimates suggest that it will account for one-third of sales by 2024. This growth is fueled by the increasing popularity of ecommerce among consumers and advances in technology.

In the UK, 57% of online shoppers mention convenience as the primary reason for them to shop online. This is followed closely by 48% who say that it is easier to find special offers and deals, and 37% who say there's a wider selection of products that are available online. This contrasts with Europe where a higher percentage of shoppers said that lower prices were the main reason behind their purchase online.

Consumers are also open to trying new brands and products when they shop online. About 25% of shoppers online have bought items they've never seen on the high street previously, and a majority are eager to try new products when shopping on the marketplaces like Amazon. UK customers are awed by the buy now, pay later checkouts. 29% of online buyers have made use of this option in the past year.

In addition to this, a robust online return policy is an essential aspect of the e-commerce environment in the UK. The majority of online shoppers (59 percent) check the return policy of a retailer prior to purchasing, and nearly half of them expect the seller to arrange and pay for return shipping.