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Online Shopping Figures For the UK

Since its humble beginnings, the online retail market has continued to grow. This is especially evident in the UK where ecommerce accounts for 20% of all retail sales.

Many consumers use online shopping to research brands prior to purchasing, and 45% like to "buy online, then pick up in store". This is a shift in consumer behavior that brick-and-mortar shops should be aware of.

1. Online retail sales in the UK

It's not difficult to see that online retail sales in the UK have risen significantly over the past few years. According to data from 2023, the B2C online market is predicted to grow to $120 billion by the end of the year. This is because of shifting consumer habits and the widespread adoption by retailers of digital transformation technologies. Brick and mortar shops are losing popularity as consumers increasingly prefer online retailers.

To do this, it is important that both omni-channel and pureplay retailers understand what motivates customers to buy online. To help you understand this, we've compiled a collection of retail sales figures and statistics that are both eye-opening and informative.

Fashion is the most sought-after retail industry in the UK with 28 percent of all ecommerce sales. This is likely due to a wider selection of merchandise accessible and the convenience of being in a position to try on clothes without having to leave home. Electronics is the second most popular with 16% of all the sales made through e-commerce. This is due to the constant demand for new devices, as well as the desire to stay up-to-date with the latest technologies. Hobbies and leisure products are also popular items to purchase on the internet, accounting for 15% of all online sales.

When asked what drives consumers to shop online 57% of UK consumers said convenience was the main reason. This is followed by 48% who pointed to price comparison and 37% stated they were looking for special deals or discounts. These findings suggest that UK shoppers are less price-driven than their European counterparts, and are more focused on convenience and a wide product variety.

2. Online shopping in the UK

Shopping online is now a part of daily life for many UK customers. About half of UK people aged 65 and older have made a purchase online in the last year. Shoppers can pick from a range of payment options and also decide when and how their purchases delivered.

There are many motives to shop online, some of the most popular include convenience, Vimeo.Com price, and availability. In fact, 57% cite convenience as the primary reason to shop online. Additionally, 48% pointed to lower prices while 37% said they have a wider variety of options.

The shopping habits of UK customers are also becoming increasingly eco-conscious. 79% of UK customers recycle Eco-Friendly Takeout Boxes and other packaging material from their online purchases. They might even take action if feel their deliveries are not being packaged in environmentally friendly ways.

Certain consumers are looking to make their shopping experience more personal. They are not just trying to reduce their environmental impact, but also reduce their carbon footprint. For instance 35 percent of UK consumers have purchased clothing, footwear, and accessories from a retailer that has their size information stored. This lets them skip the return process and obtain what they want faster.

It is interesting to consider that UK consumers are reported to be more willing than ever before to wait for online orders. This may be because they are more accustomed to the slow delivery times and are more aware of how long it takes for the item to be delivered via the mail.

3. Online shopping in the UK depending on the age range

Shopping online in the UK is a favorite pastime for a large number of people. The most popular items to purchase are clothes and accessories followed by groceries, and finally media such as music and movies. Online shopping is also popular in the UK during the annual Black Friday and Christmas sales. These events are very convenient for consumers. Comparisons of prices and products are also feasible when making these purchases.

It is essential to realize that online shoppers are a diverse group. This is why it is crucial for ecommerce companies to understand the type of customer they are looking for when purchasing products. It is also important to know how long each segment of customers spends online. The younger generation, for example, is more likely to use mobile devices to shop than any other group. This is due to the fact that this age group is constrained in time and will utilize multiple devices to complete online tasks.

The older generations are more conservative in their purchasing habits and less influenced by advertising on the internet. They are also more likely to go to stores in the high street to feel and see items before making purchases. But this doesn't mean they won't buy online due to the convenience and ease of use of online shopping is attractive to them.

Another important aspect to consider when shopping online is that older generations are more likely than younger generations to expect and request free shipping on all their purchases. They are also more likely to abandon carts if shipping charges seem excessive. In addition, 61% of over 55s claim that they will add more items to their carts to get the threshold of free delivery.

4. Online shopping in the UK according to gender

Both genders in the UK are equally likely to purchase goods on the internet. Women are more likely than men to make large purchases like electrical appliances and furniture. Both groups are more likely to purchase fashion, health and beauty, home and garden, and consumer electronics.

In addition, UK consumers are increasingly looking for businesses that are environmentally-friendly and community-based. According to research 70% of consumers were affected by the response of retailers to the COVID-19 crisis. 69% of these customers were looking for brands that backed and were in close contact with their local communities.

The most popular online shopping products in the UK are clothing and shoes. In fact 62% of British women who shop online will purchase these items by 2020. However the online sales don't just apply to the clothing sector with a wide range of other products available including jewellery, kitchenware, and sports items.

Online shopping has become more popular for finding the most affordable bargains. In fact, some experts predict that ecommerce sales will account for nearly one-third of all retail sales by 2024.

While some retailers are struggling to keep up with the growth in online shopping, other are flourishing. Particularly the rise of online sales for health, fashion and beauty as well as gardening and home and consumer electronic.

The trend for buying these products online is expected to continue to increase in the coming years. With the number of people having access to the internet growing It is expected that more and increasing numbers of people will be turning to online shopping in the near future. With the increasing popularity of this method of shopping, it's important for retailers to ensure their websites are optimized for mobile devices and provide a simple and secure checkout process.

5. Online shopping in the UK by region

The UK is a leading European online marketplace. The customers are influenced by the convenience, affordability and vast selection of products when they shop online. These factors make it an ideal spot for retailers who wish to improve their web presence and offer a seamless shopping experience.

During the COVID-19 epidemic, online sales increased dramatically because consumers were looking for secure and convenient alternatives to instore purchases. This trend has continued following the pandemic, as consumers continue to shop online as an alternative.

Online shopping is an important component of UK retail and certain estimates suggest that it will account for one-third of sales by 2024. This growth is driven by the growing popularity of e-commerce among consumers and advances in technology.

57% of UK online shoppers believe that convenience is the main reason they shop online. This is followed by 48% who state that it is easier to discover special deals and offers and 37% who say there is a wider range of products available online. This is in contrast to Europe, where a greater proportion of shoppers cited lower prices as the main reason behind their decision to shop online.

Consumers are also open to trying new brands and products when they shop online. Almost 25% of shoppers online have bought items they have never bought in a store previously, and a majority are willing to try new products when they shop on the marketplaces like Amazon. UK shoppers are in love with the buy now and pay later checkouts. 29% of online buyers have made use of this option in the last year.

Additionally, a robust online return policy is a crucial aspect of the ecommerce landscape for the UK. The majority of online buyers (59 percent) will look up a retailer's returns policy before purchasing, and a majority will expect a retailer to be responsible for organizing and paying for return shipping.