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The $2 Billion Sports Betting Battle: CEOs Face Religious Crackdown as…

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작성자 Thelma 작성일 24-11-23 08:32 조회 3 댓글 0

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Meet CEOs/MDs of business behind Nigeria's $2 billion Sports betting industry.



Gambling has actually evolved significantly in Nigeria from traditional forms like pool staking and Baba Ijebu to a flourishing sports betting wagering industry. Historically tied to European football leagues, sports betting pool staking was a common sight at motor parks and kiosks, where enthusiasts would bet as low as N50-N200 on matches.


Slowly, sports betting with increased internet access came virtual wagering, sports betting which parallels international trends. The sports betting wagering market is valued at $89.91 billion in 2023 and is predicted to nearly double to $182.02 billion by 2030.


Regardless of financial challenges such as inflation, Nigeria's sports betting sector has actually flourished, sports betting attracting millions, particularly amongst the vibrant market facing high unemployment rates.


Reports indicate that roughly 60 million Nigerians aged 18-40 actively engage in sports betting wagering, driving a market that creates a projected yearly earnings of N730 billion. The federal government has not gone unnoticed by this growth, sports betting which is thinking about regulatory measures like import tax duties and VAT boosts to manage the sector.


The National Lottery Act of 2005 recognized regulative bodies like the National Lottery Regulatory Commission to make sure fair operations regardless of challenges in enforcement. Issues such as inadequate age verification and advertising guideline breaches reveal industry regulatory gaps.


Regardless of these difficulties, sports betting companies continue to thrive through reliable business designs and aggressive marketing techniques, leveraging the creator influencer industry.


These efforts have added to Nigeria's robust $2 billion gambling sector, sports betting with CEOs playing important roles in expanding audience reach and driving market growth. Here are the CEOs of leading sports betting wagering companies who have actually significantly contributed to Nigeria's $2 billion gambling empire through their extensive audience reach.



Sheriff Olaniyan - CEO Surebet247


Sheriff Olaniyan is the CEO of Surebet247, a sports betting book company he co-founded with Badmos Olasupo in 2011. His varied profession covers numerous roles in the video gaming and show business, consisting of working at among the United Kingdom's biggest video gaming centres, The Palace Bingo Club, where he functioned as the Lead Engineer in a Bingo and Bowling Club.


Olaniyan holds a BSc in Geography from the University of Ilorin and sports betting a Master's in Geographical Information Systems from the University of Glamorgan, Wales. Surebet247, founded in August 2011, has grown into a leading e-commerce service in the wagering and gaming sector, operating through online, sports betting mobile, and retail channels. The business was included in Nigeria on November 7, 2006, and has actually given that expanded its presence, attaining over 5,000 downloads on the Google Play Store.


Sam Sadi - CEO Livescorebet


Sam Sadi has more than 25 years of experience in wagering brands and sports betting media. In 2019, he became the CEO of LiveScore Group, a totally incorporated environment that integrates pertinent sports betting content, engaging functions, and sports betting a world-class sportsbook.


Given that taking the helm right before the pandemic, Sam has driven substantial growth for LiveScore Group. The business's employee headcount has increased by 29%, sports betting and annual revenue has actually surged from roughly ₤ 10 million to over ₤ 80 million.


Sam's leadership and sports betting strategic vision have actually propelled LiveScore Group's success and assisted form the industry's direction. LiveScoreBet has actually accomplished significant user engagement, with over 100,000 downloads on the Google Play Store.


Anthony Werkman - CEO of Betway Group


Anthony Werkman was designated CEO of Betway in November 2017, having actually formerly functioned as the business's Marketing and Operations Director since 2015. He joined Betway in 2013 and sports betting has actually remained in the online gaming industry since 2000, holding various successful roles, consisting of General Manager of a data analytics group and Director of a digital marketing company.


Under Werkman's leadership, Betway has actually continued to grow its market presence and improve its offerings. The business's app has garnered considerable user engagement, with over 100,000 downloads on the Google Play Store.


Damilare Alabi, Co-Founder, Managing Director NairaBET


Damilare Alabi has actually differentiated herself as a senior executive with a track record of changing start-ups into institutionalized services. Her proficiency covers the gaming, property, and sports betting credit financing markets, where he has actually developed himself as a tactical and operational leader.


Damilare has been instrumental in NairaBET's success for over 14 years. Because June 2019, she has actually acted as Managing Director and has supervised the company's growth and operations in Lagos, Nigeria.


Before this, she was the Chief Operating Officer from 2010 to June 2019, essential in the business's functional strategies and sports betting market expansion.


She established DearDammy Women's Initiative (DDWIN), a non-profit organization empowering women-owned businesses. DDWIN provides frHer educational background includes a Bachelor's degree in Geology/Earth Science from the University of Ibadan, completed in 2005.


Akin Alabi, sports betting the founder of NairaBET.com, Nigeria's pioneering sports betting bookmaking business, established business in 2009. While NairaBET was not the first sports betting wagering platform in Nigeria, it was the very first to introduce a completely practical website, setting a standard in the industry.


Femi Babalola- General Manager of 1Xbet Nigeria Limited


Femi Babalola is the Managing Director of 1XBET Nigeria Limited, a franchise of the international sports betting business based in Cyprus. 1XBET, founded in 2007 by the late Sergey Karshkov, has actually developed itself as one of the biggest bookies in Europe and the world. The company operates in more than 50 nations, including Nigeria, where it is fully licensed.


Under Babalola's management, 1XBET Nigeria has actually broadened its footprint in the competitive Nigerian sports betting market, offering a vast array of wagering alternatives and an user-friendly platform. The 1XBET app has over 500,000 downloads on the Play Store.


Gossy Ukanwoke - CEO of Betking Nigeria


Gossy Ukanwoke is the CEO of BetKing, Managing Director of KingMakers, and sports betting Chairman of Vend Capital. In addition to leading these endeavors, Ukanwoke has actually collaborated with African socio-economic organizations and federal governments to develop developmental policies focused on empowering youths. In 2015, Ernst & & Young honoured him as the Winner of the Accelerating Category-- World Entrepreneur of the Year.


BetKing, established and introduced in Nigeria on February 22, 2018, by Byron Petzer and Adekunle Adeniji, runs under the trademark name of Lake Ventures Ltd. This pan-African sports betting wagering and home entertainment company has actually quickly grown its existence in Nigeria, with outlets in major cities and over 500,000 downloads on the Google Play Store.


In 2020, sports betting BetKing participated in a collaboration with the Lagos Employment Trust Fund, creating over 100,000 tasks, the variety of which is increasing annually. In the exact same year, MultiChoice broadcaster bought a 20% stake in BetKing, which was increased to 49% in 2021.


Denise Coates - CEO Bet 365


Denise Coates is a British billionaire businesswoman, the creator, bulk shareholder, and joint Chief Executive of Bet365, an online sports betting business she developed in 2000. Bet365.com was released in 2001 as an online sports betting website and has actually considering that become among the world's largest online gambling companies.


By 2016, Bet365 produced $2 billion in profits and facilitated $45 billion in yearly bets. The company likewise holds a majority stake in Stoke City Football Club. Bet365 has amassed considerable user engagement, with over 1 million downloads on the Google Play Store.


Ayo Ojuroye - CEO/Cofounder Bet9ja


Ayo Ojuroye is the CEO and co-founder of Bet9ja, a leading sports betting wagering business in Nigeria, established together with businessman Kunle Soname, who likewise owns Portuguese club CD Feirense and Nigerian club Remo Stars.


Ojuroye is likewise the Chairman of Mango Asset Management, an independent Nigerian possession management company that produces financial investment returns and sports betting uses unique investment insights and services to both specific and institutional clients.


Founded in 2012 under KC Gaming Networks, Bet9ja has actually quickly grown in popularity, with over 1 million downloads on the Google Play Store. Under Ojuroye's leadership, Bet9ja has actually become a substantial gamer in the Nigerian sports betting wagering industry.


Fikayo Ogunfuye - Country Director 22bet


Fikayo Ogunfuye is a seasoned expert in the sports betting wagering market. He has actually been working as the Country Director for 22BET in Nigeria considering that June 2021. In this role, he has contributed to the business's development through collaborations, service strategy, and brand-new organization development.


Fikayo's experience includes roles such as Chief Operations Officer (West Africa) at 22BET, where he managed item development and consumer experience, and Country Manager at 22BET, concentrating on marketing technique and spending plan management. Before 22BET, he led marketing efforts at LuckyBet.NG and held various digital marketing functions at Laclic Services and Betty Bingo.


His profession began at Jumia Group, where he worked in SEO, sports betting CRM, and content management. Fikayo also worked as a Human Resource Officer at SIFAX Group.


He holds a Bachelor of Technology (B.Tech.) in Management and Accounting from Ladoke Akintola University of Technology and a Master of Science (MS) in Business Administration, Management, and Operations from ESTG University in Cotonou, sports betting Benin Republic.


22Bet is an online gambling platform that provides sports betting, gambling establishment video games, and games. It was introduced in 2017 and is owned and run by Marikit Holdings Ltd, a business registered in Cyprus and a subsidiary of Orakum N.V.. They are also the owners of Betwinner and sports betting a chain of casinos worldwide.


Sudeep Ramnani-- CEO Sportybet Group


Sudeep Ramnani is the Founder and sports betting CEO of SportyBet, a company he established in 2013.


SportyBet is an international sports betting and real-money video gaming operator understood for delivering an omni-channel home entertainment experience in regulated emerging markets. Under Ramnani's leadership, SportyBet has become a considerable gamer in the market, with over 1 million downloads on the Google Play Store.


In addition to his role at SportyBet, Sudeep is an active investor in fintech and mobile payments and a strong supporter for the growing African web ecosystem. His financial investments reflect his dedication to promoting innovation and development within the region.


On April 30, 2024, Sudeep Ramnani purchased Chowdeck, sports betting taking part in a seed round valued at $2.5 million.


The company is set to interfere with the sports wagering industry.



Sunbet Sporting International Limited has stated it is concentrated on revolutionising how millions of Africans engage with sports betting. In a market worth over $1.5 billion yearly, with double-digit development projection in the coming years, according to reports from the African Sports Betting Association and PwC, the firm intends to take advantage of cutting-edge innovation and a dedication to accountable gaming to revolutionise the sector.


Backed by the financial power of 4 popular African billionaires, Sunbet, sports betting which will introduce in the very first quarter of 2025, aims to be the continent's biggest and most ingenious sports betting wagering platform.


At a press instruction, the business's representative, Akin Babatunde, said that the rise in Internet penetration, mobile usage, sports betting and the continent's deep passion for sports betting, specifically football, has actually set the stage for Sunbet's enthusiastic entry. He included that the company's robust financial backing and professional team will enable it to scale and dominate the market rapidly.



Islamic cops raid betting shops in northern Nigeria



Islamic authorities in Nigeria's northern city of Kano have started shutting down sports betting wagering stores, which they say are running illegally.


"As you know, sports betting is forbidden in Islam," Mujahid Aminudeen, deputy chief of the Sharia police force, known as the Hisbah, sports betting informed the BBC.


Grievances from neighborhood leaders and parents triggered the crackdown, stressed over the growing number of gambling addicts, he said.


On the first day of raids, 30 shops were closed in one residential area alone, and their owners were sent home with a warning, the Sharia officer said.


But Mr Aminudeen alerted that now that the general public was aware that the Hisbah was clamping down on gambling, those flouting the guidelines would be jailed.


Kano city is the capital of Kano state, which has a majority Muslim population and runs the Islamic legal system - Sharia - alongside nonreligious law.


Bookies and bars tend to be enabled to run in Kano's Christian areas, though they too can face action if the Hisbah thinks Muslims are frequenting them.


Nevertheless, the existing crackdown is focused on Muslim locations of Kano, sports betting a vast city and the economic center of northern Nigeria.


sports betting wagering stores can be found all over the city. The majority of have television screens, sports betting and customers enjoy the outcome of worldwide football matches or horse races on which they have actually staked money.


Mr Aminudeen said such bookies had actually been able to operate under the radar as they had opened under false pretenses.


"They don't have licences to run as they were allowed to run computer game centres, which they later converted to sports betting shops," he said.


The sports betting industry has expanded drastically throughout West Africa in the last few years. The area is approximately divided in between a mainly Muslim north and a predominantly Christian south.


Many people go to bookies to enjoy the friendship of other bettors, though mobile apps are likewise popular for wagering on the result of occasions and teams.


Nigeria's crippling economic crisis has also suggested people want to run the risk of a small amount in the hope of winning huge.


However this had caused prevalent dependency, and moms and dads were even grumbling that children were leaving of school to gamble, Mr Aminudeen said.


"These financial concerns we are dealing with in Nigeria is God informing us to alter our methods by stopping sins," he stated.


The raids on Tuesday concentrated on Munjibir, thought about a resort area in the northeast of the city-- visitors flock there at weekends.


"I am encouraging those running those sports betting shops to either shut down or we'll detain them and take them to [a Sharia] court," Mr Aminudeen said.

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It is uncertain what punishment they would face - often, such violations bring a fine.


Sharia was introduced in Kano in 2000 - as it remained in 11 other Muslim-majority northern states - and prostitution, gaming and the intake of alcohol were banned.

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