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Outdoor digital signage differs to indoor out of home applications. Not only are the challenges of the weather, temperature and vandalism need to be countered but also content for digital outdoor signage differs to the conventional content seen on indoor systems.

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Secondly, the ambient light is different when viewing outdoor digital Signage. Submissions are viewed at night-time, twilight, and the whole day. Because of this, content seems and is effective indoors probably are not as great at daylight or when viewed at night.

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